Petermans Estate Agents

case study

CLIENT

Petermans Estate Agents is a well-established, family-run business in Herne Hill with deep roots in the local community. Led by Managing Director Wendy Peterman, the team prides itself on trust, familiarity and long-term client relationships. As the market shifted, Wendy recognised the growing importance of personal branding to build trust before the first meeting even happens.

SPARK

We’ve worked with Wendy and the Petermans team to put personal branding centre stage. By creating regular, authentic content that showcases Wendy’s personality and expertise, her brand now works just as hard as the agency’s. Shoot days in the studio have gone from daunting to something Wendy genuinely enjoys, giving her content that feels natural, human, and engaging.

IMPACT

Clients and prospects alike now say they feel they already know Wendy before they’ve even sat down with her. That familiarity builds trust at speed, making conversations warmer and conversions easier. Petermans Estate Agents’ brand presence in the area has grown significantly, and Digital Sparks’ content has become a key part of that growth story.

“I decided to try using Digital Sparks as I felt personal branding was becoming a really important part of estate agency. Trust, but also familiarity, is absolutely vital to our clients. The first time I visited the studio, I was made to feel welcome and relaxed and really enjoyed the batch of filming we completed. Now I look forward to shoot days, I have fun, enjoy being in front of the camera, and the results have been excellent. Lots of comments from clients and potential clients say they feel they already know me. Petermans as a brand has really grown in our area and I believe a big part of that comes from using Digital Sparks.”

case study