news & updates

Ideas, Updates, Inspiration.

Read the latest news and insights to spark your next move.

Pat Flynn

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Pat Flynn: When Honesty Becomes the Brand Strategy

Pat Flynn built a multi-million-pound business through radical transparency. Discover how honesty became his most powerful brand strategy.

Batch Recording

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Batch Record, But Don’t Batch Your Written Hooks

Batch recording builds consistency, but fresh hooks drive attention. Learn why writing hooks weekly keeps your content relevant.

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Michael Jordan and his Global Empire

Michael Jordan transformed personal excellence into a global empire. Here’s how a personal brand becomes a billion-dollar business.

Show Your Work

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Show Your Work, Don’t Just Talk About It

Show your work, don’t just talk about it. Learn how behind-the-scenes content builds trust and demand faster than any claim ever could.

Patagonia

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Patagonia Proves Values Are a Business Strategy

Value-driven branding turned Patagonia into a movement. Discover how leading with values builds a brand the world listens to.

Personal Brand Storytelling

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Personal Brand Storytelling

Personal brand storytelling builds trust and connection. Share your backstory often to make your brand impossible to ignore.

Tesla - Blog Post

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Tesla: When a Mission Becomes a Brand, the World Listens

This is how Tesla’s mission, storytelling, and founder influence built a global brand movement.

Repurpose Content -Why Repetition Is An Underrated Brand Strategy

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Repurpose Content

To grow your brand, repurpose content. It keeps your message consistent, your presence memorable, and your influence strong across every platform.

How Apple Made Simplicity a Superpower

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How Apple Made Simplicity a Superpower

Apple built the world’s most valuable brand through simplicity, emotion, and storytelling. Here's what you can learn from their approach.

Master the “Power of One” Rule

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Master the “Power of One” Rule

Struggling to make your content stick? Master the “Power of One” rule, the strategy behind creating memorable content.

Donald Trump - The Power of Influence

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Donald Trump: The Power of Influence

Donald Trump proves that in today’s attention economy, the power of influence is the ultimate insurance policy.

Want Local Influence? Take a Stand That Matters

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Want Local Influence? Take a Stand That Matters

Building local influence starts with taking a stand that matters. Talk about what’s real and people will remember your name.

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Richard Branson vs Virgin Group

Richard Branson proves people follow people, not companies. Here’s why putting yourself front and centre builds brand growth.

Trends Get Attention. Passion Builds Brands.

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Trends Get Attention. Passion Builds Brands.

Trends get attention, but passion builds brands.

Vulnerability in Marketing Isn’t a Strategy, It’s a Truth

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Vulnerability in Marketing Isn’t a Strategy

Learn how authentic personal branding and honest communication build real connection.

Our Place - The Brand That Turned Cooking Into Connection

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The Brand That Turned Cooking Into Connection

Our Place built a global brand by turning cooking into connection.

MrBeast Brand - Feastables

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The MrBeast Brand Playbook

The MrBeast Brand Playbook: How Story and Community Built a Billion-Dollar Business

The Real Secret to Social Media Reach

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The Secret to Social Media Reach

If you want better social media reach, you don’t need to post more. You need to earn attention to the end.

Liquid Death: The Water That Killed the Competition

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The Water That Killed the Competition

Liquid Death turned canned water into a global phenomenon through outrageous video-first branding and fearless creativity.

authentic content and why you cant fake it

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You Can’t Fake Passion – And People Know It

Authentic content beats algorithms. Discover how genuine passion and honest storytelling help you build real connections online, because you can’t fake enthusiasm.

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The Brand That Made Male Grooming Go Viral

Manscaped transformed male grooming with a bold video-first marketing strategy, influencer collabss, and cheeky branding.

How to Build a Brand That’s More Than Selfies

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Personal Branding -That’s More Than Selfies

Personal branding isn’t about endless selfies. Learn how to build a personal brand that creates trust and real connections.

Monzo bank card - the coral card that sparked a digital revolution

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How Monzo’s Coral Card Sparked a Revolution

Monzo Bank's coral card sparked a digital banking revolution by building trust, transparency, and community in the challenger bank space

Want more reach - Stop Chasing Strangers

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Want More Reach? Stop Chasing Strangers

Want more reach on social media? Stop chasing strangers. Leverage your network, tag authentically, and let the algorithm boost you.

Professional video camera recording in a studio with neon lights, symbolizing the power of video to grow your property brand on social media.

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Grow Your Property brand on Social Media

Learn how to grow your property brand on social media by building visibility, trust, and influence, so you stay top of mind for instructions.

Estate agents and property professionals featured in Digital Sparks’ video case studies, sharing insights on brand growth, social media, and trust-building content.

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Personal Brand and Video Wins Clients

People don’t buy from logos, they buy from people. Learn how personal brand and video create trust that converts leads into clients.

Cropped image of caucasian man playing video game on computer with microphone while sitting at table indoors

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Consistency Beats Creativity on Social Media

Learn why consistency on social media beats creativity and how agents can build trust and visibility with simple content strategies.