Back in 2016, most conversations about male grooming were either whispered or ignored altogether. The market was filled with clunky razors, generic ads, and products that felt more like afterthoughts on pharmacy shelves.

Then came Manscaped.

Instead of playing it safe, Manscaped decided to do something radical: talk openly (and hilariously) about a topic most brands avoided. And more importantly, they built their entire strategy around video. Not dull explainer clips, but content that felt more like comedy sketches than commercials.

From the very beginning, Manscaped didn’t just sell trimmers. They sold entertainment

A Video-First Marketing Strategy

While other grooming brands were busy writing technical product sheets, Manscaped was scripting punchlines. Their ads leaned into humour: cheeky, self-aware, and impossible to ignore.

This was a video-first marketing play that broke the rules. Instead of forcing ads onto people, Manscaped made content people wanted to watch and share. On YouTube, Facebook, and beyond, their videos racked up millions of views.

They turned a taboo subject into viral-worthy entertainment. That’s the kind of spark most brands dream of.

Influencer Collaborations That Worked

The brilliance of Manscaped’s strategy wasn’t just the humour. It was how they combined video with smart influencer collaborations.

They tapped into YouTube creators, podcasts, and social personalities who already had loyal audiences. These weren’t awkward sponsorships. They felt authentic, funny, and on-brand.

Hearing a podcast host crack a joke while introducing Manscaped felt like part of the show, not an interruption. And with each partnership, Manscaped built more than sales, they built community loyalty.

Suddenly, male grooming wasn’t awkward. It was a talking point.

The Power of Sharp Branding

From bold black-and-gold packaging to playful product names, Manscaped nailed its branding. Everything about the brand said: confident, cheeky, memorable.

When your branding and marketing strategy line up, people remember you. Manscaped wasn’t just another grooming product for men, it was the trimmer with a story you’d already laughed about online.

Manscaped: From Start-Up to Global Recognition

In just a few years, Manscaped went from start-up to global player. They didn’t outspend the big grooming brands. They outsmarted them.

By putting video first, leaning into humour, and working with influencers, they built awareness faster than any glossy billboard could.

They didn’t just market a product – they shifted culture. Male grooming went from being avoided to being discussed openly, even proudly. That’s not just brand growth, that’s category growth!

Lessons for Today’s Brands

At Digital Sparks, we see this lesson again and again: you don’t win attention by being safe. You win by being memorable.

Here’s what Manscaped teaches us:

1. Lead with entertainment. 

People don’t want ads; they want stories. Make them laugh, and they’ll share your message.

2. Work with trusted voices.

Influencers aren’t billboards – they’re community leaders. When they integrate your brand authentically, audiences respond.

3. Consistency creates recognition. 

Strong branding, visual identity, and a clear tone of voice make your brand unforgettable.

Final Word: Make It Fun

Manscaped proved that even ordinary grooming products for men can become extraordinary if you tell the right story.

They didn’t just sell razors, they sold humour. They didn’t just build sales, they built a movement. And they did it by daring to be different, leaning into comedy, and putting video at the heart of their viral marketing strategy.

That’s how you spark a brand that goes viral.