Most professionals know they should be showing up more consistently, but once the event energy wears off, the same questions come back. What do I post? What do I say? How do I turn my expertise into content people actually care about? That is exactly what the Traction Plan is built to solve.
This ICG offer gives you a personalised content strategy built around your business, your audience, and what you want to be known for. We create 10 clear content pillars, 100 tailored content ideas, and practical script structures so you can stop guessing and start filming with purpose. You left the room knowing content matters. This is where you turn that into a plan.
This rate is available exclusively to ICG event attendees for the next 48 hours only. After that, this plan returns to £495.
If Ben’s ICG talk made you realise your content needs more direction, this is the next step. The Traction Plan is for people who are ready to start showing up, but need a clear strategy before they press record.
This rate is available exclusively to ICG event attendees for the next 48 hours only. After that, this plan returns to £495.
The Traction Plan is where most clients begin. But if you heard us speak at ICG and you already know this is what your business needs – the next step is our fully managed service. One studio day every four months. Three or five short-form videos per week, filmed, edited, captioned, scheduled, and posted by us. You run your business. We keep your brand visible, every single week, without fail.
You receive a fully personalised Client Strategy and Content Brief, built around your business. This includes your audience positioning, 10 tailored content pillars, 100 specific content ideas, and practical script structures to help you know what to say and why.
Once you claim the offer, we will gather the information we need about your business, audience, goals, and current content. From there, we create your personalised strategy and content brief so you have a clear plan to work from.
No. In fact, the plan is designed to make filming feel easier. A lot of people lack confidence because they do not know what to say. When you have clear topics, hooks, and structure, you remove the guesswork and make it much easier to start.
No. The Traction Plan is not a copy-and-paste content calendar. It is built specifically around your business, your goals, your audience, and the topics you should be talking about to build trust, visibility, and recognition.
No, the Traction Plan is a strategy and planning offer. It gives you the direction and structure to film content yourself. If you want Digital Sparks to handle the filming, editing, captions, formatting, and posting for you, one of the Accelerated plans would be the better fit.
Right now, someone in your area is building their profile online. They’re showing up consistently. They’re becoming the name people think of when they need what you do. The Traction Plan gives you the strategy to do the same – built specifically around you, ready to go, at a rate reserved for the people who were in that room
Available to ICG attendees only.
Offer closes in 48 hours.
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